The problem
The seven-year-old website drew the wrong enquiries: homeowners asking about small rooftop systems.
The commercial and industrial buyers Sunbird wanted, who compare several installers before they agree to a call, saw nothing at their scale: no engineering depth, no sectors served and no idea of the numbers.
What was built
A full rebrand, and a site built around the question every commercial buyer has: what would this save us?
- Rebrand
- A new identity for Sunbird, carried through the whole new site.
- Home page
- Sunbird’s offer, the sectors it serves and its project record, with one primary action: book a feasibility call.
- ROI calculator
- Four steps: facility, energy, configuration and results. It estimates system size, annual savings and payback, and shows the modelling assumptions beside the calculator.
- Navigation by need
- Services, industries and projects, so a mining buyer and a retail buyer each find their own proof quickly.
- 1Facilityroof area and province
- 2Energyhow much the site uses
- 3Configurationthe system to model
- 4Resultssize, savings and payback
On a phone
The same pages on a phone, captured from the live site.
![Sunbird Solar home page on a phone]()
Home page ![The ROI calculator on a phone, showing the assumptions it is modelled on]()
Assumptions ![The ROI calculator results on a phone for its default inputs, a 2,000 square metre roof in KwaZulu-Natal: system size, payback, return and annual savings]()
Results, default inputs
Swipe sideways for both captures. Results are for the calculator’s default inputs: a 2,000 m² roof in KwaZulu-Natal.
The result
-
7 years
A 7-year-old site replaced by a full rebrand and rebuild
Try it yourself
The site is live. Run the calculator with your own roof and see the assumptions it uses.